Launching a new product can be exciting and daunting in equal measure. Whether you're entering the construction industry for the first time or expanding your existing product range as an established manufacturer, you’ll want to maximise your reach in the most cost-effective way.
At Advance Group, we support manufacturers and distributors to optimise product launches by carrying out effective and highly targeted telemarketing campaigns. We can design a campaign for pre-launch to increase interest and engagement before your product hits the market. We can also clearly define and control the release of the product to mitigate any impact to capacity and distribution activities. Above all, we will work with you to deliver a flexible launch campaign that provides an excellent return on investment.
We can be as reactive as you need us to be. However, we always recommend you allow time at the outset of a campaign to ensure all parties have a full understanding of your overall objectives.
We take the time to understand and agree your objectives prior to commencing a telemarketing campaign. All campaigns differ – your primary goals, target audience and data sources can all influence the outcome – but our evaluation period provides an opportunity to anticipate actual performance. By analysing established pipelines, we can project how your campaign is likely to perform. We then monitor the performance of the campaign throughout using our sophisticated CRM system, which enables us to responsively and efficiently adapt the strategy as required to achieve the best possible results for your business.
All our CRM customer data is securely held with a well-known and reputable cloud provider. The information is encrypted at-rest and in-transit (to prevent interception and theft) and can only be accessed by authorised members of staff from our head office (locked to office IP address). All actions are audited/recorded for security. We are GDPR compliant.
Our telemarketers take the time to understand your offering and values to ensure your business is represented accurately and credibly at all times. We believe in maintaining clear lines of communication between our office and yours. Our dedicated customer relationship manager ensures a seamless integration between our offices is achieved through good communication and a rapid response to any queries and concerns. Our real-time reporting enables you monitor progress at any stage of a campaign.