Advance Group was established in 2016 to bring high impact, quality leads to the UK’s construction, built environment and industrial sectors. As telemarketing and enquiry generation specialists operating within the construction industry, we work diligently and persistently to achieve profitable opportunities for your business. We integrate seamlessly as part of your team and are committed to getting you in front of the right people at the right time. Your success is our priority, whether you want to run individual telemarketing campaigns or continuous customer contact strategies.

We take the time to understand your business and best represent your company and values at all times to instil credibility and confidence at every stage of the process. Using the latest market intelligence and a wealth of industry knowledge, we can connect you to architects, design and build contractors, facilities management teams, quantity surveyors, interior designers and more. Not only do we identify and engage with suitable prospects, but we also nurture, follow-up and qualify all leads to ensure you enjoy long-term relationships and the best possible return on investment.

Innovation is key to our long-term success and we have invested in the development of a custom-built CRM system. This exclusive data management system can accommodate and segregate multiple data sets from both customers and trusted partners. It enables us to not only track the progress of each campaign but also change and adapt our strategy to improve results. This highly responsive, fully secure and GDPR-compliant platform allows us to review real-time performance, continually improve our service offering and deliver the best possible outcomes.

Our values

At Advance Group, we know our people are our most valuable assets. We prioritise opportunities to advance people development and regularly share knowledge, experiences and expertise. We actively encourage, support and respect the ideas, views and insight of others. Through collaborations with our customers, partners and associates, we are able to deliver excellent service standards at all times.

Quality is at the heart of our organisation and we work tirelessly to adopt best working practices, qualify each lead and exceed expectations. We thrive on transparency, fairness and integrity; by understanding our customers’ goals, sharing practical solutions and delivering high impact sales leads, we build trust and long-term relationships with professionals operating throughout the construction, built environment and industrial sectors.

Our Leadership Team

Michael Whitfield, CEO & Co-founder

Office: 0151 357 2166
Mobile: 07931 277 828

Michael established Advance Group to bring a highly responsive, collaborative and proactive telemarketing and lead generation service to the construction industry. He is a driven and enthusiastic leader who takes an active role in creating a positive working environment and supporting the training and development of his entire team. As CEO, Michael predominantly oversees the management of strategic partnerships; his wealth of knowledge enables him to develop strong relationships with customers for whom he consistently delivers positive outcomes.

Simon Weise, Managing Director & Co-founder

Office: 0151 357 2166
Mobile: 07972 832 719

As co-founder and managing director of Advance Group, Simon is passionate about providing a technology-led, customer-focused telemarketing and lead generation service for companies operating in the construction, built environment and industrial sectors. To maintain our position as a market leader in our field, Simon led the implementation of our bespoke CRM system, a highly responsive campaign management platform developed to align with our values of transparency, quality and integrity. He manages the day-to-day operational running of the business, strategic planning and client services.

Charlie Sturgeon, Sales Director

Office: 0151 357 2166
Mobile:07977 951879

Charlie is a dedicated, self-motivated, and enthusiastic sales professional. Having worked in various high passed sales roles within the construction industry for almost 16 years, Charlie brings with him a wealth of experience. His understanding of the sales funnel is unsurpassed, which enables him to optimise our relationships with our trusted partners. As Business Development Manager at Advance Group, he is responsible for driving our sales strategy and working closely with customers to understand and fulfil their unique requirements. A respected leader, Charlie supports our delivery teams to ensure our quality standards are maintained throughout every campaign.

Lisa Duvall-Browne, Team Manager

Office: 0151 357 2166
Mobile: 07814 987 148

A highly experienced manager, Lisa supports our delivery team with their day-to-day activities. Adhering to best practices and maintaining excellent quality standards are priorities for Lisa and she proactively offers feedback, encouragement and ongoing coaching opportunities for every member of her team. Her dedicated approach ensures our customers enjoy high calibre results that drive sales and business growth.

Chris Piercy, Customer Relationship Manager

Chris is an enthusiastic team player who nurtures the long-term relationships we share with our customers. He maintains clear lines of communications with customers at all times and is actively involved in developing sales plans, designing and maintaining campaigns, and generating revenue opportunities. As our customers’ primary point of contact, Chris deals with queries efficiently and provides reassurance at all times. His primary objective is to ensure all campaigns achieve their objectives and deliver an excellent return on investment.

Beth Fitzgerald, Quality Manager

Beth is a highly motivated manager and focused on producing high calibre results with a quality first approach, it was this mentality that made her the right choice to lead our quality and training team.

Beth has been with the business since 2017, she has a fantastic understanding on our clients requirements within their campaigns and the best practices we expect, in order to deliver outstanding return on investment.

Our customers

New build construction developments

We support service providers and material manufacturers seeking opportunities in the new build construction sector. Through highly targeted and tailored telemarketing campaigns, we can help you realise profitable opportunities with architects, structural engineers, M & E consultants, as well as the key decision makers of main contractors, including estimators and quantity surveyors. We can arrange for you to price for work at both tender and onsite stages, schedule CPD seminars with architects and specifiers, book appointments with your key targets, and help you enlist on highly coveted supply chain and framework agreements.

Refurbishment markets and the built environment
Refurbishment projects offer substantial returns for product manufacturers and installers alike. We can arrange appointments with both planned and reactive maintenance teams, including capital works, estates and external building surveying prospects operating across a host of sectors, including healthcare, education, pharmaceutical, manufacturing, retail, logistics, social housing and more.
Industrial markets

We manage appointment scheduling campaigns for service providers wanting to optimise maintenance opportunities within process industry, property management and facilities management. Our professional telemarketers can introduce your business to landlords, property managers and on-site maintenance engineers with whom you can develop long-term, mutually beneficial relationships.